The Challenge:

Squatwolf, a fitness apparel brand, set out to announce a groundbreaking $30 million investment from ASCA Capital. The objective was to fuel ambitious plans for global expansion, innovative product development, and a strengthened brand presence across diverse channels.

‍

The Approach:

Publsh, a leading communications partner, collaborated with Squatwolf to devise a comprehensive strategy for unveiling this significant milestone. The team at Publsh crafted a compelling press release, adeptly translating it for dissemination across an extensive network of media platforms, targeting both English and Arabic-speaking audiences. In parallel, Publsh strategically secured a thought leadership article in Gulf News, positioning Squatwolf's founder as a key voice in the entrepreneurial narrative of the UAE.

‍

The Outcome:

The collaborative efforts yielded exceptional results. Squatwolf's success story was featured by over 350 influential media entities, including Arabian Business, Bloomberg, and Khaleej Times. This extensive coverage reached a broad audience of over a million readers. The resonance of Squatwolf's story not only heightened its visibility but also cemented its credibility and impact within the market. The strategic media coverage significantly enhanced Squatwolf's brand presence, firmly establishing it as a noteworthy player in the industry.

The Ask: Emaar sought to highlight the launch of its most luxurious project The Oasis by Emaar through global media channels, graced by renowned actor Shah Rukh Khan. Spanning over 100 million square feet and backed by a USD 20 billion investment, the development showcases stunning architecture by top global architects and interiors designed by leading international designers.

‍

Approach: Publsh meticulously curated a comprehensive strategy for Emaar's press release. Through a careful selection process, the team handpicked hundreds of sources tailored to readers all around the world by translation in more than 10 languages including Russian, Mandarin, Urdu and Hindi. Our aim was to ensure the widest possible reach and engagement. Utilizing this extensive network, the press release was strategically disseminated across multiple channels, including TV, Print, and Online platforms. By employing a multi-faceted approach, we aimed to maximize visibility and resonance with diverse audiences.

‍

Outcome: The press release garnered significant traction, appearing in over 200 media publications across various countries and continents. The strategy effectively conveyed Emaar's message, emphasizing the transformative vision of The Oasis by Emaar in various tier-1 media as a  project poised to redefine luxury living in Dubai by seamlessly blending architecture, nature, and premium amenities.

‍

The Ask: 

Grand Gourmet, located within Asiana Grand Hotel Dubai, engaged Publsh with the mission of launching their new restaurant in Dubai. Their goal was to create a buzz, generate brand awareness, and showcase the restaurant's warm ambiance, diverse menu, and exceptional quality. Grand Gourmet sought the expertise of Publsh for a holistic approach, including PR, influencers, and other strategic services.

The Approach:

Publsh devised a comprehensive strategy for Grand Gourmet, incorporating print, online, radio, and influencer campaigns to boost visibility. Press releases were distributed via esteemed outlets like Gulf News & Time Out, cementing Grand Gourmet as a top culinary spot. Collaborating with BigFM for a radio competition extended reach and engaged audiences. The influencer campaign, involving over 20 food bloggers and reviewers at the grand opening, amplified Grand Gourmet's presence on social media.

The Outcome:

Publsh's press releases, featured in Reuters, Gulf News, and Time Out, spotlighted Grand Gourmet's vibrant menu for upcoming festivals, generating significant reader interest. The radio competitions, featuring interactive challenges and enticing vouchers, drove customer engagement and increased footfall to the restaurant.

The influencer campaign enlisted over 40 KOLs at Grand Gourmet's grand opening, generating engaging content that attracted thousands of potential customers through social media. Publsh's 360-degree approach exceeded Grand Gourmet's goals, establishing it as a culinary triumph in Dubai's hospitality landscap

‍

The Ask : 

Acube aspires to elevate lifestyles and reshape perspectives. Armed with a profound understanding of homeowners' and investors' needs, we curate a diverse portfolio spanning Dubai's expansive landscape, comprising both large-scale developments and intimate projects. Acube sought Publsh's expertise to cultivate a comprehensive 360-degree media presence, transcending conventional press releases, to illuminate the essence of the brand and its visionary pursuits.

The Process:

Collaborating closely with Acube, Publsh orchestrated an immersive 360-degree experience tailored to the client's vision. Leveraging an extensive network of media connections, Publsh secured placements in pivotal real estate publications, offering Acube a compelling presence within the industry. Publsh facilitated exclusive interviews and thought leadership opportunities for Acube in renowned news outlets like Gulf News, Arabian Business, and Zawya. Moreover, Publsh orchestrated an impactful ground-breaking ceremony for Acube's properties, drawing the attention of esteemed organizations such as Al Khaleej and Gulf Today.

The Outcome:

Acube's media traction surged significantly, resonating across key publications through op-eds featured in Construction Business and Khaleej Times. The strategically crafted press releases garnered noteworthy recognition in influential platforms like Construction Week, Gulf News, and Khaleej Times , solidifying Acube's positioning and visibility within the real estate sphere.